Fashion: H & M remains at the top

Fashion: H & M remains at the top

Consumers gave the most money for clothes at H & M from – follow C & A and Peek & Cloppenburg

Vienna – The Swedish clothing giant H & M is the number one in Austria in the clothing trade, Peek & Cloppenburg (P & C) catches up, however. The German fashion chain opened on 1 September, a 12 000 m2 house in Vienna and Carinthia road is to acquire market share.

H & M followed by C & A and P & C

But even if the Peek & Cloppenburg is to distance runners, the German fashion retailer C & A reduction, likely to change in the ranking for the time being nothing. “P & C C & A will not displace the second place. Peek & Cloppenburg stores in Austria has indeed spectacular, but very few. C & A is represented across the board,” said Wolfgang Richter, managing director of regional planning.

The ranking of the top-5-clothing retailer (by revenue) remained unchanged in the previous year: top dog H & M, followed by C & A, P & C, kik and Charles Vögele. When you see the ceiling RegioPlan in the clothing trade “far from being achieved” even a nominal increase in turnover for 2011 is expected.

Good locations are hard to

Austria had for international fashion labels is an interesting market, but good locations rar, Bomba-Wilhelmi said. Only a few cross-regional shopping malls and large shopping center would be suitable for market entry. In the fall, for example, opened to the Abercrombie & Fitch brand owned Hollister two shops in Austria, one in Salzburg € Park, the other in Graz Murpark. It was only in May and July opened the fashion chain Forever 21, two houses in Vienna. The Danube River Center expansion in the previous single-brand stores of Desigual, Bench, Zara, Bershka or sister of the surfing brand Quicksilver has brought.

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