Designers Helmut Lang

Designers Helmut Lang

The label Helmut Lang shows – for a time out – its fashion back on the runway during New York Fashion Week. VOGUE spoke with the designer on the catwalk comeback, fashion and attitude of Helmut Lang

Nicole and Michael Colovos, founder of the jeans label “Habitual” and since 2006 the design duo of Helmut Lang, to be her fashion show back on the runway. An exciting announcement! The creative couple had presented his collections for Helmut Lang previously with small showcases to the public. Behind the scenes, the native Spaniard and his partner from New Zealand are now working on a fashion show as part of New York Fashion Week Is scheduled for early September 2011. Reason enough for a quick chat with the designer duo of fashion shows, fashion and attitude of Helmut Lang.
Designer Helmut Lang, Nicole and Michael Colovos Interview

Where the decision came back to make a fashion show?
It’s great to show clothes in such a comprehensive way. With a show we can create an atmosphere that reflects our brand.

What attitude you want to give a “Helmut Lang Woman”?
Modern.

As the fashion conveys the “modern”?
There is a certain aesthetic to which we are drawn in the selection of fabrics and colors and the play of proportions.

What is the role Accessories?
They are a medium that we have just begun to explore. There is a growing business for us.

As you develop your collections?
In the studio we have a lot of boards we recreate it in every season – they are loaded with art, sketches, technical work to material samples and pictures, which we use as references. The panels are constantly rearranged and updated. Music naturally plays a role.

Feels a collection of different, if not only the design but also creates life partner?
We have always worked together with Helmut Lang, so it is a natural process for us. We complement each other.

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